{"id":1375,"date":"2018-05-24T09:44:32","date_gmt":"2018-05-24T09:44:32","guid":{"rendered":"http:\/\/edebex.com\/?p=1375"},"modified":"2020-02-17T11:15:14","modified_gmt":"2020-02-17T11:15:14","slug":"surveillez-vos-concurrents-de-pres","status":"publish","type":"post","link":"https:\/\/edebex.com\/fr\/blog\/surveillez-vos-concurrents-de-pres\/","title":{"rendered":"Surveillez vos concurrents de pr\u00e8s!"},"content":{"rendered":"<h4><strong>Tout bon coach sportif pr\u00e9pare un match en \u00e9tudiant minutieusement l\u2019\u00e9quipe adverse afin de d\u00e9finir la meilleure strat\u00e9gie. Cela vaut aussi pour votre business! Conna\u00eetre vos concurrents vous aidera \u00e0 rencontrer le succ\u00e8s\u2026<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Pourquoi est-il si important de bien conna\u00eetre vos concurrents? Pour poursuivre l\u2019analogie sportive, analyser les forces et les faiblesses de vos concurrents vous permet de mettre la bonne strat\u00e9gie en place et de changer de tactique si n\u00e9cessaire. Vos produits ou vos services sont sans doute excellents, mais la concurrence existe ou existera rapidement. Anticipez les choses et armez-vous pour faire face aux situations suivantes:<\/p>\n<ul>\n<li>R\u00e9pondre aux questions de vos clients, telles que \u00abPourquoi acheter chez vous et pas ailleurs?\u00bb<\/li>\n<li>Conna\u00eetre vos avantages pour appuyer votre discours commercial<\/li>\n<li>Ajuster \u00e9ventuellement votre politique de prix ou votre service apr\u00e8s-vente<\/li>\n<li>Trouver de l\u2019inspiration et de nouvelles id\u00e9es<\/li>\n<li>Prouver votre s\u00e9rieux et renforcer votre business plan et votre dossier de cr\u00e9dit<\/li>\n<\/ul>\n<p>Vos concurrents font la m\u00eame chose de leur c\u00f4t\u00e9, alors n\u2019attendez pas!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Comment mieux conna\u00eetre vos concurrents? <\/strong><\/h3>\n<p>Les technologies modernes facilitent la vie de vos clients, puisqu\u2019ils ont acc\u00e8s \u00e0 beaucoup d\u2019information pour comparer les fournisseurs et faire les meilleurs choix. Raison de plus pour vous d\u2019utiliser \u00e9galement ces ressources pour mieux conna\u00eetre vos concurrents:<\/p>\n<ul>\n<li>Surfez sur leur site web ou leur blog\u00a0; abonnez-vous aussi \u00e0 leur \u00abnewsletter\u00bb pour suivre leur actualit\u00e9<\/li>\n<li>Soyez pr\u00e9sent sur les r\u00e9seaux sociaux pour glaner les pr\u00e9cieux commentaires de clients heureux ou m\u00e9contents (attention: un tri est souvent indispensable)<\/li>\n<li>Consultez leurs donn\u00e9es financi\u00e8res et comptes annuels si disponibles (chiffre d\u2019affaires, personnel, r\u00e9sultat, etc.)<\/li>\n<li>Profitez de discussions avec vos clients pour aller \u00e0 la p\u00eache aux informations<\/li>\n<li>Passez du temps sur le terrain et consommez (pourquoi pas) les produits et services concurrents pour vous faire votre propre opinion<\/li>\n<li>Procurez-vous des analyses sectorielles. Elles sont souvent payantes, mais peuvent \u00eatre une mine de renseignements<\/li>\n<\/ul>\n<p>Dernier conseil: consid\u00e9rez le terme concurrence \u00abau sens large\u00bb. Votre produit ou service est peut-\u00eatre une r\u00e9elle r\u00e9volution, mais les enseignes en place tenteront rapidement d\u2019ajuster leur offre pour contrer votre position sur le march\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout bon coach sportif pr\u00e9pare un match en \u00e9tudiant minutieusement l\u2019\u00e9quipe adverse afin de d\u00e9finir la meilleure strat\u00e9gie. Cela vaut aussi pour votre business! Conna\u00eetre vos concurrents vous aidera \u00e0 rencontrer le succ\u00e8s\u2026 &nbsp; Pourquoi est-il si important de bien conna\u00eetre vos concurrents? Pour poursuivre l\u2019analogie sportive, analyser les forces et les faiblesses de vos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-financiere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Surveillez vos concurrents de pr\u00e8s! | Edebex<\/title>\n<meta name=\"description\" content=\"De nos jours, vous disposez d\u2019une mine d\u2019information sur vos concurrents. 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