{"id":6554,"date":"2021-04-08T10:10:45","date_gmt":"2021-04-08T09:10:45","guid":{"rendered":"https:\/\/edebex.com\/?p=6554"},"modified":"2021-04-08T10:14:29","modified_gmt":"2021-04-08T09:14:29","slug":"pme-comment-gerer-efficacement-une-croissance-rapide","status":"publish","type":"post","link":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/","title":{"rendered":"PME: comment g\u00e9rer efficacement une croissance rapide?"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>L\u2019ambition\u00a0de grandir\u00a0de nombreux dirigeants est l\u00e9gitime.\u00a0Mais si on \u00e9voque souvent les freins \u00e0 la croissance des PME,\u00a0l\u2019\u00e9volution\u00a0fulgurante\u00a0d\u2019une entreprise\u00a0charrie \u00e9galement son lot de d\u00e9fis\u2026\u00a0et de\u00a0pi\u00e8ges!\u00a0Comme\u00a0lorsqu\u2019on veut gravir une montagne ou traverser un d\u00e9sert, mieux\u00a0vaut anticiper,\u00a0se pr\u00e9parer\u00a0et s\u2019\u00e9quiper correctement.\u00a0Alors, par\u00e9\u00a0pour\u00a0l\u2019aventure?<\/strong>\u00a0<\/h4>\n\n\n\n<p>Votre\u00a0PME\u00a0se porte plut\u00f4t bien.\u00a0Le\u00a0march\u00e9\u00a0est\u00a0dynamique et\u00a0les\u00a0clients se bousculent au portillon.\u00a0La\u00a0demande en hausse vous donne des ailes\u00a0au point\u00a0que\u00a0vous r\u00eavez\u00a0de grandir\u00a0et pourquoi pas&#8230; devenir\u00a0un leader de votre secteur\u202f!\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left\">Mais\u00a0attention!\u00a0Si la croissance est\u00a0\u00e0 port\u00e9e de main,\u00a0vous devez vous poser\u00a0une question\u00a0cruciale:\u00a0\u201cma structure\u00a0dispose-t-elle de fondations suffisamment solides pour grandir\u00a0rapidement\u00a0et de\u00a0fa\u00e7on\u00a0durable?\u201d.\u00a0C\u2019est\u00a0l\u00e0\u00a0tout l\u2019enjeu.\u00a0La croissance se\u00a0dissimule\u00a0dans chacune de vos d\u00e9cisions strat\u00e9giques. Mais c\u2019est aussi\u00a0un\u00a0pi\u00e8ge, car vous pourriez\u00a0tr\u00e8s vite\u00a0vous retrouver confront\u00e9\u00a0\u00e0\u00a0une\u00a0situation inextricable\u00a0mettant\u00a0en danger\u00a0jusqu\u2019\u00e0\u00a0la\u00a0survie de\u00a0votre\u00a0entreprise:\u00a0c\u2019est la\u00a0<a href=\"https:\/\/edebex.com\/blog\/gestion-financiere\/faillites-de-croissance-quand-la-croissance-met-lentreprise-en-peril\" target=\"_blank\" rel=\"noreferrer noopener\">faillite de croissance<\/a>.\u00a0Comment\u00a0peut-elle\u00a0se\u00a0produire?\u00a0Pourquoi\u00a0l\u2019augmentation\u00a0exponentielle du chiffre d\u2019affaires\u00a0peut-elle\u00a0s\u2019av\u00e9rer\u00a0n\u00e9faste\u202fpour la sant\u00e9\u00a0d\u2019une\u00a0soci\u00e9t\u00e9?\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La croissance,\u00a0une arme \u00e0 double tranchant<\/strong>\u00a0<\/h4>\n\n\n\n<p>Comme une\u00a0<em>start-up<\/em>\u00a0du\u00a0num\u00e9rique n\u2019a\u00a0forc\u00e9ment\u00a0pas les m\u00eames\u00a0besoins\u00a0et\u00a0contraintes qu\u2019une\u00a0entreprise de construction,\u00a0le contexte, le secteur, le march\u00e9 ou encore la taille sont autant de facteurs qui influencent le type de croissance\u00a0d\u2019une\u00a0soci\u00e9t\u00e9. Celle-ci\u00a0peut\u00a0d\u2019ailleurs\u00a0prendre plusieurs formes,\u00a0pr\u00e9senter des rythmes distincts,\u00a0se mesurer\u00a0selon\u00a0divers \u00e9talons\u00a0et\u00a0produire\u00a0des\u00a0effets\u00a0vari\u00e9s\u2026\u00a0On peut, par exemple,\u00a0\u00e9voquer\u00a0la croissance des\u00a0effectifs. Un essor qui engendre\u00a0son lot de bouleversements\u00a0en termes de\u00a0management:\u00a0on ne g\u00e8re pas de la m\u00eame fa\u00e7on une PME de cinq travailleurs et une structure qui en compte une trentaine.\u00a0\u00a0<\/p>\n\n\n\n<p>Lorsqu\u2019on\u00a0parle de croissance, on pense\u00a0forc\u00e9ment\u00a0\u00e0\u00a0une\u00a0hausse\u00a0fulgurante\u00a0des\u00a0ventes\u00a0et cette\u00a0augmentation de\u00a0chiffre d\u2019affaires\u00a0peut vous mettre l\u2019eau \u00e0 la\u00a0bouche!\u00a0Mais attention\u00a0:\u00a0qui\u00a0dit\u00a0accroissement\u00a0brutal\u00a0du CA dit explosion\u00a0des\u00a0besoins:\u00a0constituer plus de stocks,\u00a0embauche \u00e9ventuelle,\u00a0commander davantage\u00a0aupr\u00e8s de vos fournisseurs, d\u00e9m\u00e9nagement\u00a0dans des locaux plus grands\u00a0donc plus co\u00fbteux,\u00a0d\u00e9velopper de nouvelles comp\u00e9tences,\u00a0etc.\u00a0Autant de\u00a0changements qui vont sensiblement augmenter votre\u00a0besoin\u00a0de liquidit\u00e9s.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Attention \u00e0 ne pas exploser en plein vol<\/strong>\u00a0<\/h4>\n\n\n\n<p>Grandir revient\u00a0ainsi\u00a0\u00e0\u00a0gonfler votre besoin en fonds de roulement.\u00a0Il est donc fondamental\u00a0d\u2019assurer\u00a0le\u00a0financement de votre croissance\u2026\u00a0au risque de vous\u00a0retrouver\u00a0\u201c\u00e0\u00a0sec\u201d\u00a0en plein milieu du d\u00e9sert. L\u2019expansion doit donc \u00eatre soutenue pour \u00eatre\u00a0durable.\u00a0Rien de tel qu\u2019un\u00a0exemple\u00a0concret\u00a0(et simplifi\u00e9)\u00a0pour\u00a0bien comprendre\u00a0la pression\u00a0exerc\u00e9e\u00a0sur votre tr\u00e9sorerie\u00a0par un essor soudain.\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Vous \u00eates une jeune PME dans le\u00a0secteur de la construction\u00a0et\u00a0l\u2019un de vos\u00a0clients\u00a0vous propose un\u00a0nouveau contrat\u00a0ambitieux\u00a0et tr\u00e8s lucratif<\/strong>:\u00a0une douzaine\u00a0de\u00a0r\u00e9novations sur deux ans. Des missions de\u00a0deux mois\u00a0chacune, un chiffre d\u2019affaires pour chaque p\u00e9riode de\u00a0100\u2009000\u202f\u20ac\u00a0(106\u2009000\u202f\u20ac TVA incluse\u00a0au taux r\u00e9duit), un d\u00e9lai de paiement de 60\u202fjours fin de mois, avec\u00a0une facturation\u00a0\u00e0 la\u00a0fin de\u00a0chaque chantier.\u00a0Votre tr\u00e9sorerie est positive (40\u2009000\u202f\u20ac en caisse) et vous pouvez esp\u00e9rer r\u00e9aliser\u00a0une marge nette\u00a0p\u00e9riodique\u00a0de\u00a034\u2009000\u202f\u20ac, puisque le co\u00fbt de la main-d\u2019\u0153uvre\u00a0et des marchandises\u00a0est chaque fois de\u00a033\u2009000\u202f\u20ac.\u00a0Une\u00a0rentabilit\u00e9 avant imp\u00f4ts de 34\u202f%\u2026\u00a0soit un b\u00e9n\u00e9fice d\u2019exploitation de 408\u2009000\u202f\u20ac sur deux ans.\u00a0En apparence, c\u2019est\u00a0irr\u00e9cusable!\u00a0<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Si vous ne regardez\u00a0que vos\u00a0gains\u00a0\u00e0 terme, vous sautez sur l\u2019occasion<\/strong>. Mais un\u00a0coup d\u2019\u0153il\u00a0attentif \u00e0 votre tableau de tr\u00e9sorerie\u00a0devrait vous\u00a0alerter:\u00a0<a href=\"https:\/\/edebex.com\/blog\/gestion-financiere\/tresorerie-de-combien-dargent-dispose-votre-entreprise\" target=\"_blank\" rel=\"noreferrer noopener\">les d\u00e9calages entre vos rentr\u00e9es et vos d\u00e9caissements<\/a>\u00a0risquent\u00a0de vous mettre rapidement dans le rouge.\u00a0Et sans\u00a0liquidit\u00e9s, vous ne serez plus en mesure\u00a0d\u2019honorer votre contrat. Regardons\u00a0cela plus\u00a0en\u00a0d\u00e9tails\u2026\u00a0<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Janvier&nbsp;2020<\/strong>:&nbsp;vous payez vos&nbsp;premi\u00e8res&nbsp;marchandises (-33\u2009000\u202f\u20ac) et une partie&nbsp;des frais de personnel&nbsp;(-15\u2009000\u202f\u20ac). Votre compte bancaire affiche&nbsp;40\u2009000\u202f\u20ac&nbsp;&#8211;&nbsp;48\u2009000\u202f\u20ac = -8\u2009000\u202f\u20ac.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>En f<\/strong><strong>\u00e9vrier<\/strong>,&nbsp;vous r\u00e9glez le solde salarial\u202f(-18\u2009000\u202f\u20ac) et r\u00e9cup\u00e9rez la TVA sur les fournitures (+1980\u202f\u20ac).&nbsp;Solde:&nbsp;-24\u2009020\u202f\u20ac.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Au mois de mars<\/strong>,&nbsp;votre facture est partie, mais vous&nbsp;n\u2019avez&nbsp;logiquement&nbsp;aucune rentr\u00e9e d\u2019argent, puisque votre client ne&nbsp;r\u00e9glera&nbsp;que fin avril.&nbsp;Par contre, vous devez&nbsp;d\u00e9j\u00e0&nbsp;sortir le m\u00eame montant&nbsp;qu\u2019en janvier pour assurer le chantier suivant\u2026&nbsp;Votre banquier risque de s\u2019inqui\u00e9ter en constatant que votre compte&nbsp;plonge&nbsp;\u00e0&nbsp;-72\u2009020\u202f\u20ac.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Le mois suivant<\/strong>,&nbsp;les tensions de tr\u00e9sorerie&nbsp;s\u2019accentuent, puisque votre client&nbsp;n\u2019a toujours pas&nbsp;r\u00e9gl\u00e9&nbsp;la&nbsp;premi\u00e8re facture.&nbsp;En revanche, vos d\u00e9caissements&nbsp;de f\u00e9vrier&nbsp;se&nbsp;r\u00e9p\u00e8tent:&nbsp;-88\u2009040\u202f\u20ac.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><strong>D\u00e9but mai<\/strong>, vous poussez un&nbsp;<em>ouf<\/em>&nbsp;de soulagement en&nbsp;recevant&nbsp;le premier&nbsp;paiement&nbsp;de votre&nbsp;client:&nbsp;106\u2009000\u202f\u20ac. Dans le sens&nbsp;contraire?&nbsp;Vos charges mensuelles&nbsp;d\u2019exploitation&nbsp;sont&nbsp;de 48\u2009000\u202f\u20ac.&nbsp;M\u00eame si vous restez dans le rouge, c\u2019est la premi\u00e8re fois que&nbsp;le&nbsp;solde du mois est positif.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li><strong>Et ainsi de suite<\/strong>,&nbsp;tout en sachant que la seconde mission ne sera pay\u00e9e que d\u00e9but juillet, la troisi\u00e8me en septembre, etc. Vous comprenez&nbsp;donc&nbsp;que, malgr\u00e9 la rentabilit\u00e9 du projet et la forte croissance de votre CA,&nbsp;vous avez&nbsp;imp\u00e9rativement&nbsp;besoin d\u2019un&nbsp;coup de pouce financier&nbsp;pour tenir le coup&nbsp;(sachant que l\u2019exemple ne tient pas compte de vos autres charges).&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quels\u00a0moyens\u00a0pour ne pas \u00eatre \u00e9cras\u00e9 par votre propre\u00a0croissance?<\/strong>\u00a0<\/h4>\n\n\n\n<p>Le ma\u00eetre-mot est\u00a0donc\u00a0d\u2019anticiper votre essor. Et cela \u00e0 tous les niveaux\u2026\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>G\u00e9rer, c\u2019est&nbsp;pr\u00e9voir<\/strong>:&nbsp;commencez par d\u00e9finir vos objectifs de croissance.&nbsp;<em>O<\/em><em>\u00f9<\/em><em>&nbsp;voulez-vous emmener votre&nbsp;PME?&nbsp;<\/em><em>Q<\/em><em>uels sont vos besoins&nbsp;<\/em><em>pour y arriver&nbsp;<\/em><em>\u2014<\/em><em>&nbsp;financiers, comp\u00e9tences, humains, marchandises,&nbsp;etc.<\/em><em>?&nbsp;<\/em><em>Quelles sont vos ressources&nbsp;existantes?&nbsp;Quels sont les&nbsp;risques:&nbsp;les impay\u00e9s, par exemple, qui&nbsp;<\/em><em>seraient venus ternir encore davantage&nbsp;<\/em><em>le&nbsp;<\/em><em>sc\u00e9nario<\/em><em>&nbsp;ci-dessus?<\/em>&nbsp;Etc.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Cette d\u00e9marche de&nbsp;planification&nbsp;strat\u00e9gique est un point de d\u00e9part indispensable&nbsp;pour r\u00e9ussir votre expansion\u2026&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c9quipez-vous d\u2019outils pertinents<\/strong>, comme&nbsp;<a href=\"https:\/\/edebex.com\/fr\/blog\/construisez-votre-propre-tableau-de-tresorerie\/\" target=\"_blank\" rel=\"noreferrer noopener\">un tableau de tr\u00e9sorerie<\/a>, capable de vous fournir une vision dynamique de l\u2019\u00e9volution de vos besoins de liquidit\u00e9s, tout au long d\u2019un projet.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Identifiez les solutions<\/strong><strong>&nbsp;adapt\u00e9es<\/strong><strong>\u202fpour financer votre besoin en fonds de roulement<\/strong>.&nbsp;C\u2019est \u00e9videmment la&nbsp;cl\u00e9:&nbsp;comment financer votre&nbsp;croissance?&nbsp;Vous l\u2019avez&nbsp;\u201clu\u201d&nbsp;de vos propres&nbsp;yeux:&nbsp;un projet b\u00e9n\u00e9ficiaire peut \u00eatre synonyme d\u2019importantes tensions de tr\u00e9sorerie. Vous&nbsp;devez&nbsp;imp\u00e9rativement anticiper et choisir&nbsp;<a href=\"https:\/\/edebex.com\/blog\/financement\/10-sources-de-financement-pour-votre-entreprise\" target=\"_blank\" rel=\"noreferrer noopener\">les sources de financement appropri\u00e9es<\/a>&nbsp;pour&nbsp;soutenir votre croissance.&nbsp;Des facilit\u00e9s&nbsp;de caisse&nbsp;\u00e0&nbsp;<a href=\"https:\/\/edebex.com\/fr\/blog\/pourquoi-laffacturage-nest-il-pas-forcement-fait-pour-votre-pme\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019affacturage<\/a>, en passant par la vente de vos factures, toutes les options ne se valent pas et ne vous offrent pas les m\u00eames possibilit\u00e9s.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ce n\u2019est pas tout:&nbsp;<\/strong>vous avez \u00e9galement int\u00e9r\u00eat \u00e0 surveiller votre structure de co\u00fbts, qui aura tendance \u00e0 gonfler en p\u00e9riode de croissance. Sans jamais oublier de&nbsp;garder&nbsp;au maximum&nbsp;la&nbsp;ma\u00eetrise&nbsp;sur&nbsp;<a href=\"https:\/\/edebex.com\/blog\/gestion-des-clients\/4-astuces-pour-raccourcir-les-delais-de-paiement-de-vos-clients\" target=\"_blank\" rel=\"noreferrer noopener\">vos d\u00e9lais de paiement<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/edebex.com\/blog\/gestion-des-clients\/suivez-le-guide-pour-des-factures-electroniques-parfaites\" target=\"_blank\" rel=\"noreferrer noopener\">votre facturation<\/a>&nbsp;(notamment,&nbsp;les relances).&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ambition de grandir de nombreux dirigeants est l\u00e9gitime. Mais si on \u00e9voque souvent les freins \u00e0 la croissance des PME, l\u2019\u00e9volution fulgurante d\u2019une entreprise charrie \u00e9galement son lot de d\u00e9fis\u2026 et de pi\u00e8ges! Comme lorsqu\u2019on veut gravir une montagne ou traverser un d\u00e9sert, mieux vaut anticiper, se pr\u00e9parer et s\u2019\u00e9quiper correctement. Par\u00e9 pour l\u2019aventure?  <\/p>\n","protected":false},"author":11,"featured_media":6557,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-financiere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PME: comment g\u00e9rer efficacement une croissance rapide? &#8211; edebex<\/title>\n<meta name=\"description\" content=\"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PME: comment g\u00e9rer efficacement une croissance rapide?\" \/>\n<meta property=\"og:description\" content=\"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/\" \/>\n<meta property=\"og:site_name\" content=\"edebex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Edebex\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T09:10:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-08T09:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charlotte escoffier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@edebex\" \/>\n<meta name=\"twitter:site\" content=\"@edebex\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"charlotte escoffier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/\"},\"author\":{\"name\":\"charlotte escoffier\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#\\\/schema\\\/person\\\/be69c9c8866a4ee388e585553353822f\"},\"headline\":\"PME: comment g\u00e9rer efficacement une croissance rapide?\",\"datePublished\":\"2021-04-08T09:10:45+00:00\",\"dateModified\":\"2021-04-08T09:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/\"},\"wordCount\":1360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Design-sans-titre.png\",\"articleSection\":[\"Gestion financi\u00e8re\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/\",\"url\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/\",\"name\":\"PME: comment g\u00e9rer efficacement une croissance rapide? &#8211; edebex\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Design-sans-titre.png\",\"datePublished\":\"2021-04-08T09:10:45+00:00\",\"dateModified\":\"2021-04-08T09:14:29+00:00\",\"description\":\"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Design-sans-titre.png\",\"contentUrl\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Design-sans-titre.png\",\"width\":1350,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/pme-comment-gerer-efficacement-une-croissance-rapide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/edebex.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PME: comment g\u00e9rer efficacement une croissance rapide?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/edebex.com\\\/fr\\\/\",\"name\":\"edebex - The digital alternative to factoring\",\"description\":\"beta\",\"publisher\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/edebex.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#organization\",\"name\":\"Edebex\",\"url\":\"https:\\\/\\\/edebex.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo-edebex.png\",\"contentUrl\":\"https:\\\/\\\/edebex.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo-edebex.png\",\"width\":464,\"height\":216,\"caption\":\"Edebex\"},\"image\":{\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Edebex\",\"https:\\\/\\\/x.com\\\/edebex\",\"https:\\\/\\\/www.instagram.com\\\/edebex_off\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/edebex\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC7KdkFY6t-CJvz5l6tTFAlw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/edebex.com\\\/fr\\\/#\\\/schema\\\/person\\\/be69c9c8866a4ee388e585553353822f\",\"name\":\"charlotte escoffier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g\",\"caption\":\"charlotte escoffier\"},\"url\":\"https:\\\/\\\/edebex.com\\\/fr\\\/blog\\\/author\\\/charlotte\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PME: comment g\u00e9rer efficacement une croissance rapide? &#8211; edebex","description":"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/","og_locale":"fr_FR","og_type":"article","og_title":"PME: comment g\u00e9rer efficacement une croissance rapide?","og_description":"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9","og_url":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/","og_site_name":"edebex","article_publisher":"https:\/\/www.facebook.com\/Edebex","article_published_time":"2021-04-08T09:10:45+00:00","article_modified_time":"2021-04-08T09:14:29+00:00","og_image":[{"width":1350,"height":650,"url":"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png","type":"image\/png"}],"author":"charlotte escoffier","twitter_card":"summary_large_image","twitter_creator":"@edebex","twitter_site":"@edebex","twitter_misc":{"\u00c9crit par":"charlotte escoffier","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#article","isPartOf":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/"},"author":{"name":"charlotte escoffier","@id":"https:\/\/edebex.com\/fr\/#\/schema\/person\/be69c9c8866a4ee388e585553353822f"},"headline":"PME: comment g\u00e9rer efficacement une croissance rapide?","datePublished":"2021-04-08T09:10:45+00:00","dateModified":"2021-04-08T09:14:29+00:00","mainEntityOfPage":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/"},"wordCount":1360,"commentCount":0,"publisher":{"@id":"https:\/\/edebex.com\/fr\/#organization"},"image":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#primaryimage"},"thumbnailUrl":"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png","articleSection":["Gestion financi\u00e8re"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/","url":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/","name":"PME: comment g\u00e9rer efficacement une croissance rapide? &#8211; edebex","isPartOf":{"@id":"https:\/\/edebex.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#primaryimage"},"image":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#primaryimage"},"thumbnailUrl":"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png","datePublished":"2021-04-08T09:10:45+00:00","dateModified":"2021-04-08T09:14:29+00:00","description":"Comment ne pas \u00eatre \u00e9cras\u00e9 par votre propre d\u00e9veloppement? Nos conseils pour \u00e9viter les faillites de croissance et d\u00e9velopper votre activit\u00e9","breadcrumb":{"@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#primaryimage","url":"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png","contentUrl":"https:\/\/edebex.com\/wp-content\/uploads\/2021\/04\/Design-sans-titre.png","width":1350,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/edebex.com\/fr\/blog\/pme-comment-gerer-efficacement-une-croissance-rapide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/edebex.com\/fr\/"},{"@type":"ListItem","position":2,"name":"PME: comment g\u00e9rer efficacement une croissance rapide?"}]},{"@type":"WebSite","@id":"https:\/\/edebex.com\/fr\/#website","url":"https:\/\/edebex.com\/fr\/","name":"edebex - The digital alternative to factoring","description":"beta","publisher":{"@id":"https:\/\/edebex.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edebex.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/edebex.com\/fr\/#organization","name":"Edebex","url":"https:\/\/edebex.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/edebex.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/edebex.com\/wp-content\/uploads\/2019\/12\/logo-edebex.png","contentUrl":"https:\/\/edebex.com\/wp-content\/uploads\/2019\/12\/logo-edebex.png","width":464,"height":216,"caption":"Edebex"},"image":{"@id":"https:\/\/edebex.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Edebex","https:\/\/x.com\/edebex","https:\/\/www.instagram.com\/edebex_off\/","https:\/\/www.linkedin.com\/company\/edebex\/","https:\/\/www.youtube.com\/channel\/UC7KdkFY6t-CJvz5l6tTFAlw"]},{"@type":"Person","@id":"https:\/\/edebex.com\/fr\/#\/schema\/person\/be69c9c8866a4ee388e585553353822f","name":"charlotte escoffier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46d0422c5351971bf695b201786365626994df2f813b35a170d57d6d91010f76?s=96&d=mm&r=g","caption":"charlotte escoffier"},"url":"https:\/\/edebex.com\/fr\/blog\/author\/charlotte\/"}]}},"_links":{"self":[{"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":12,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":6578,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/posts\/6554\/revisions\/6578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/media\/6557"}],"wp:attachment":[{"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edebex.com\/fr\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}